Friday, April 22, 2016

309 - A Tablet’s Tale of Mass Education - EPW

Home » Journal » Vol. 51, Issue No. 17, 23 Apr, 2016 » Buying into the Aakash Dream





Sumandro Chattapadhyay (sumandro@cis-india.org) works with the Centre for Internet and Society, Bengaluru and Delhi and Jahnavi Phalkey (jahnavi.phalkey@kcl.ac.uk) works with the India Institute at King's College London.

The low-cost Aakash tablet and its previous iterations in India have gone through several phases of technological changes and ideological experiments. Did the government prioritise familiarity and literacy about personal technological devices over the promise of quality mass education generated by low-cost devices? 

This research note is based on a project conducted as part of the Max Weber Foundation’s Transnational Research Group on "Poverty and Education in India," and draws from a paper recently published by the authors in History and Technology.

Introduction
The Aakash tablet, hailed as the vanguard of India's “tablet revolution,” was unveiled at the United Nations. It was to showcase India's technological prowess but was quickly lamented as a failed “dream,” and as India's “object lesson” in how not to do technological innovation. The so-called failure of the device became a metonym for the government that backed it, and for the technology establishment of the country. While our longer paper (Phalkey and Sumandro 2016) questions this notion of “failure,” in this article we wish to highlight the role played by the discourse and experiments in technologies of mass education in creating the practical context and the market conditions for low-cost tablets in India.

A 2011 report by the Ministry of Human Resource Development (MHRD) claimed that although the initiation of the Aakash tablet project met with “skepticism and scorn,” over time it not only developed an affordable device aimed at students in India, but has produced an entirely new market niche of sub-US$100 tablets. This ambitious statement appears to be vindicated by a recent report by the International Data Corporation (IDC), an economic intelligence company, on the tablet market in India. The report notes that the market has grown in the previous year at an annual rate of 8.2%. More importantly, the two companies leading in market share are DataWind (20.7%) and Samsung (15.8%). Incidentally, after the first quarter of 2014, Samsung had the largest (22.5%) and DataWind the 4th largest (6.8%) share. What is noteworthy here is not the rise of DataWind as the leading seller of tablets alone, but that it is the MHRD that heralded this creation of a market niche in India for affordable tablets.

From Satellite to Internet in Education
On 30 May, 1974, the National Aeronautics and Space Administration (NASA) launched an ATS-6 satellite that formed the central infrastructural component of the Satellite Instructional Television Experiment (SITE), one of the early initiatives to harness communication technology for primary and adult education. The SITE project involved broadcasting educational and informational audiovisual content, produced by the All India Radio (AIR), across 2400 selected villages located in Andhra Pradesh, Bihar, Karnataka, Madhya Pradesh, Odisha (erstwhile Orissa), and Rajasthan. Operating from 1 August 1975 to 31 July 31 1976, the experiment was led by the Indian Space Research Organisation (ISRO), and was supported by UNESCO, United Nations Development Programme (UNDP), United Negro College Fund (UNCF), and the International Telecommunication Union (ITU).  

The objective of the SITE project was inspired directly by the importance given to skill-development oriented higher education and adult education in the report of the first Education Commission (1964–1966). However, Asif Siddiqi (2015) notes that the project performed a crucial task of establishing the Indian space research programme through a direct alliance with NASA, which held special geopolitical significance given the Chinese nuclear tests of 1964.

This experiment paved the way for the development of the Indian National Satellite System (INSAT,) the first Indian satellite. The entanglement of the Indian space programme with the idea of national-level technological infrastructure for education has continued since. The EDUSAT, launched in 2004, was a collaborative project between ISRO and MHRD to drive satellite-based education across disadvantaged and remote regions of the country. In an audit report in 2013, however, the Department of Space declared that the project has failed, and highlighted three lacks in particular– network connectivity, content generation, and management structure (Union Government 2013).

The earliest initiatives in India to put computers in schools, supplementing and supplanting television screens, began in the 1980s. These efforts pre-dated extensive terrestrial communication fibre networks and relied almost completely upon the success of the Indian space programme. The University Grants Commission (UGC) Countrywide Classroom, Computer Literacy and Studies in Schools, and Computer Literacy and Awareness Programme are the key examples from this time.

The revised Programme of Action of the National Policy on Education (1986) reiterated the need for increased attention to upgrading education technology infrastructure, as well as the development of electronic content for the same. This led to the initiation of the ICT@Schools scheme beginning with the 8th Five Year Plan (1993–1998). Even after 20 years of the introduction of computers in schools across India, a 2006 report on education technology by the National Council of Educational Research and Training (NCERT) noted that computer-based teaching and learning in an actual classroom setting remains more of a “spectator sport.”

With the advent of the internet, the MHRD started experimenting with internet-based delivery of distance education from 2003, beginning with the National Programme on Technology Enhanced Learning (NPTEL). It did so alongside satellite-based distribution of educational content. NPTEL involved five Indian Institutes of Technology (IIT) (Bombay, Delhi, Kanpur, Kharagpur, and Madras) developing openly available course materials for more than 100 undergraduate courses in five engineering subjects, as well as courses in basic science. These course materials were later made part of the online learning portal called “Sakshat,” which eventually became one of the pillars of the National Mission on Education through Information and Communication Technologies (NMEICT), initiated during the 11th Five Year Plan (2007–2012). This portal marked the completion of a conceptual and technological shift from the satellite-based models of delivery of educational content, to an internet-based one.

Making and Unmaking of the Aakash Tablet
With NMEICT, large-scale education technology initiatives of the Indian state moved away from the earlier emphasis on primary education and school-oriented computer literacy, to that on higher education and aids for self-learning. The plan for an affordable tablet computer was announced in mid-2010 as part of this mission. This “low-cost access-cum-computing device” was aimed at bypassing the institutional, bureaucratic, and infrastructural barriers to access to quality higher education. Its main audience were students in disadvantaged regions and non-elite institutions, as well as self-learners. The actualisation of the device, however, was continuously delayed and blocked by conflicts between the governmental and non-governmental actors, strong skepticism from the media, and several changes in the state's approach to the project. 

The first approach to the project was an international company that approached the MHRD in 2006, with a proposal to sell educational laptops for school students at 100 US$ each. NK Sinha, then mission director of NMEICT, argued against the purchase. The MHRD saw this as an opportunity for developing an indigenous low-cost computer, and initiated a competition among the IITs to come up with a prototype for this device, which was won by the IIT Kanpur team led by Prem Kumar Kalra, then professor and head of the department of Electrical Engineering. The first publicly exhibited (2010) prototype of the device was the one developed in IIT Kanpur, which was priced initially at 35 US$.

The MHRD, however, soon decided to buy the device from a commercial manufacturer. The responsibility of procurement and testing went to IIT Rajasthan, under the leadership of Kalra who joined the newly established institution as its first director. After the contract with HCL Infosystems was called off in January 2011, DataWind, a Canada and UK based company specialising in internet-access devices, won the new tender to produce the first version of the device. On 5 October 2011, the first version of tablet was launched, priced at Rs 2,500, and co-branded as Aakash and Ubislate—respectively for those bought and redistributed at a subsidised rate by MHRD, and those sold commercially by DataWind.

An early controversy about the tablet, apart from its technical capabilities, was around the claim that they were produced and assembled in China. DataWind rejected the allegations and claimed that all the devices were assembled by Quad Electronics in its factory in Secunderabad, Telangana (then Andhra Pradesh). Within a year, however, DataWind got involved in serious conflict with IIT Rajasthan on one hand, and Quad Electronics on the other. The MHRD intervened again to change the approach by bringing in IIT Bombay (March 2012) as the new procuring and testing agency, thus removing IIT Rajasthan from the project. DataWind also found a new partner in VMC Systems, who started assembling the “kits” imported from China in its establishments in Amritsar and Delhi.

With M M Pallam Raju becoming the Minister of Human Resource Development in late 2012 by succeeding Kapil Sibal, one might say, the Aakash project gradually moved to what we know as its final form. At first, it was suggested that the state should entirely move out of the business of providing low-cost tablets as there is already a vibrant market. Later on, and with thought leadership from Rajat Moona, director general of the Centre for Development of Advanced Computing (CDAC), and others, it was decided that “Aakash” would become a brand name available for commercial manufacturers of affordable tablets that satisfy a minimum set of technical specifications. The first draft of the specifications list was published in June 2013. The tendering process, however, got delayed, and eventually came to a near-permanent pause with the general elections in 2014.

As of November 2015, the MHRD has again shown interest in the idea of a state-subsidised tablet computer for education. The tablet was now called Udaan, and aimed at girl students at the higher secondary level, priced at Rs 10,000 (against Rs 2,500 of Aakash), and distributed only to 1,000 students.

Creating Device Desire
In an interview in late 2013, Kapil Sibal (then Union Minister of Communication and Information Technology, former Union Minister of Human Resource Development) shared that “[the] Aakash tablet was [his] dream but it was not fulfilled.” Sibal, undoubtedly the key political driver of the project, in his admission to failure, raises deep concerns about the present state and the future of the technological infrastructure—and the imagination—for mass education in the country.

Tracing the transition of these technologies from SITE to Aakash, we continuously find it difficult to delineate the state’s transforming and transformative agenda of mass education from that of building technological capability. At times, though, we wondered if the agenda for mass education did not become one that served the purpose of generating, for lack of a better phrase, a certain familiarity and literacy about personal technological devices among the population. The motivations and goals that informed these mammoth projects become more and more difficult to decipher when we look at the relatively poor attention given to the production of content. Careful monitoring and documentation of how such content is being received and utilised by the actual learners and their educators was not prioritised; and whenever undertaken, such exercises revealed the deep lack of pedagogic concerns at the heart of these education technology programmes.

Alongside the overwhelming narrative of failure, however, we cannot ignore the remarkable, but quiet, success of the project in normalising and framing the tablet computer as familiar, and almost essential, object for personal learning and development.

 Apart from presenting the tablet computer as an everyday media object, almost similar to the way television entered the households, the NMEICT and the Aakash project played a crucial role in normalising the notion of online self-learning, and thus that of the online, in the Indian public imagination. In an insightful comment, Suneet Singh Tuli, the CEO of DataWind, remarked that the Aakash tablet was not an “iPad for the poor,” it was the “the computer and Internet of the masses”—it was not selling a demo version of the real thing, it was shaping the very imagination (Kurup 2011).

These stories, together, conspire to make us wonder if all this eventually amounts to create desires for devices; and if the educational and developmental rhetoric helped frame electronic devices as everyday and household objects. The consequences, as we see, cannot exactly be called unintended.

References
[All URLs accessed on 21 April 2016]
Government of India (2011): “The Newsletter on Higher Education,” Issue 6, Department of Higher Education, http://mhrd.gov.in/sites/upload_files/mhrd/files/document-reports/Newsletter-062011.pdf.
Kurup, Saira (2011): “'We Want to Target the Billion Indians Who are Cut Off',” Times of India, 9 October, http://timesofindia.indiatimes.com/home/sunday-times/deep-focus/We-want-to-target-the-billion-Indians-who-are-cut-off/articleshow/10284832.cms.
Phalkey, Jahnavi and Sumandro Chattapadhyay (2016): “The Aakash Tablet and Technological Imaginaries of Mass Education in Contemporary India,” History and Technology, Vol 31, No 4, http://www.tandfonline.com/doi/abs/10.1080/07341512.2015.1136142?journalCode=ghat20.
Siddiqi, Asif (2015): “Making Space for the Nation: Satellite Television, Indian Scientific Elites, and the Cold War,” Comparative Studies of South Asia, Africa and the Middle East, Vol 35, No 1, pp 35–49, http://cssaame.dukejournals.org/content/35/1/35.abstract.
Union Government (2013): “Report of the Comptroller and Auditor General of India for the year ended March 2012,” Scientific and Environmental Ministries/Departments, Report No. 22 of 2013 (Compliance Audit), http://www.cag.gov.in/sites/default/files/audit_report_files/Union_Compliance_Scientific_Department_Audit_22_2013.pdf.
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Wednesday, December 23, 2015

308 - Follow low-cost Aakash project proactively: Parl panel to govt - Economic Times

By PTI | 21 Dec, 2015, 11.20PM IST


Stressing the importance of indigenous low-cost devices, like Aakash, a Parliamentary panel has asked the government to follow the project proactively as it has can help in digital inclusion. 

NEW DELHI: Stressing the importance of indigenous low-cost devices, like Aakash, a Parliamentary panel has asked the government to follow the project proactively as it has can help in digital inclusion. 

The Aakash project, which was the brain child of former Union Minister Kapil Sibal, was sanctioned in January 2009 and was initially a project of Human Resource Development Ministry. 

The project was transferred to IIT Bombay in April 2012, and in mid-2013 it was decided that Department of Electronics and IT would take it forward. 

The vendor neutral technical specifications for 'Aakash IV' were finalised in August 2013 and a tender for the tablets was put out by DGS&D in January 2014. 

However, no vendor was able to meet the specifications and the new specifications have not been finalised by the government. 

The Standing Committee on Information Technology (2015-16), headed by BJP MP Anurag Singh Thakur, in its report said notes furnished by the department reveals that there has been no progress in the matter as new technical specifications have still not been finalised. 

"The committee, while reiterating the importance of low cost devices Aakash IV which has huge utility and potential for digital inclusion, especially in the context of flagship programmes like Digital India, desire the department to follow it up proactively," the report said. 

Read more at:


Monday, December 21, 2015

307 - DataWind PC 7SC Tablet With Free Internet Access Launched in India at Rs. 2999, Available for Purchase Via Snapdeal

Sampoorna 19 December,2015

DataWind, the manufacturers of mobile internet devices such as UbiSurfer netbooks, Ubislate tablets and PocketSurfer smartphones has launched a new tablet called Datawind 7SC aka DataWind PC 7SC Tablet Launched in India. The company has launched a new budget tablet in India at an affordable price of Rs. 2,999. Apart from this launch, DataWind offers free Internet access for one year via the UbiSurfer browser as a result of its partnership with Reliance Communications and Telenor Networks this year.


DataWind is the company known for its development of the Aakash tablet computer, which is the world’s cheapest tablet developed for India’s Ministry for Human Resource Development. The DataWind 7SC tablet will be available for purchase through via the giant E-commerce portal, Snapdeal as well as the Snapdeal’s 24 X 7 TV commerce channel.


The tablet also includes the company’s Web-delivery platform which will offer fastest mobile Web experience on regular GPRS/ EDGE based network. The technology is said to be reported by 18 US patents and consumes 10 to 30 times less bandwidth. However, the company made it understandable that the free access to Internet would not include audio/video streaming or local-downloads, which will entail a different data plan.
Specifications

The new tablet sports a 7-inch WVGA display with a pixel resolution of 480 x 800 pixels. The device is powered by a 1.3GHz single-core MediaTek processor which is paired with 512MB RAM. On the Storage front, the device includes inbuilt storage of 4GB which can be further expanded up to 32GB via microSD card. It is a dual-SIM tablet that runs Android 4.4.2 KitKat Operating system out-of-the-box. Datawind 7SC supports 2G calling and can deliver 3G connectivity via a dongle.


Other the connectivity front, the device supports Wi-Fi, USB 2.0, and Bluetooth connectivity. The tablet is backed by a 2400mAh battery. The tablet is said to be capable of decreasing bandwidth consumption up to 10 times. This lets users load complex web pages instantly even on 2G networks in just 5 to 10 seconds. The DataWind 7SC tablet comes with a rear camera but, misses out on a front-facing camera. The device is exclusively available in a Black colour variant via the E-commerce portal, Snapdeal.


Suneet Singh Tuli, President and CEO of Datawind said, “We are launching this tablet to address the forgotten billions, who are our largest constituent of digital age today. We are very confident that 7SC will impress everyone with its superior quality and innovation. The growing ambition of people will find the product within their reach, geographically as well as economically.” 
Free Internet browsing is only available on a prepaid GSM SIM card from the aforesaid telecom operators. In the month of June, the company extended the free Internet programme from handsets to all its devices with mobile Internet connectivity.

- See more at: http://allindiaroundup.com/india/datawind-pc-7sc-tablet-with-free-internet-access-launched-in-india-at-rs-2999-available-for-purchase-via-snapdeal/#sthash.dwKq8D9V.dpuf


Friday, September 11, 2015

306 - IIT Bombay working to open-source its $100 netbook - Economic Times


By Anirban Sen, ET Bureau | 11 Sep, 2015, 04.00AM IST

BENGALURU: The IIT Bombay team, which earlier this year developed a $100 (Rs 6,647) netbook computer that it claimed could be the world's cheapest, is in talks with several colleges across the country, including Christ University in Bengaluru, to roll out the devices for students and is also working with early-stage open source technology firms to make the project commercially viable in the near term. 

The netbook, which was conceptualised during IIT's work with the low-cost Aakash tablet project and was launched in February, is currently being used by about 90 students at IIT Bombay and plans are underway to get more college students across the country to use the machines, said IIT Bombay professor Kannan Moudgalya. 

The 10-inch machines, which are being loaned out to the students for a year at the cost of Rs 5,000, were built primarily for students from low-income households who cannot afford costlier laptops. 

"I believe that if you're serious about Digital India, we need to give computers to our children," said professor Kannan Moudgalya. 

"Now if IIT students have difficulty in programming without a computer, you can imagine how it is in other colleges... now if college students don't have computers, they don't do programming. They don't do programming, they start mugging up since they have to pass their exams. So, if Digital India has to work, students will need computers." 

The team has now started working with open-source language startups such as Julia Computing and is also using Brazilian chemical process simulator DWSIM as part of this project, said Moudgalya said. 

While the earlier Aakash tablet project, which was commissioned by the HRD ministry, was hamstrung by launch delays and quality issues, the IIT-Bombay team working on this netbook project has gone about its launch in a different, low-key manner. 

While almost 1 lakh devices were commissioned for the Aakash project, only 1,000 machines have been ordered so far for the new netbook project. 

"Unlike Aakash, where we gave lots of machines to everybody to start developing software, here we are seeding it in a very careful manner because we have only 1,000 machines as opposed to 1 lakh," said Moudgalya. 

The idea of creating affordable netbooks was also born out of the realisation that a tablet is merely a "consumption device". 

A tablet is a consumption device, not a creator device," said Moudgalya

IIT Bombay has forged a tie-up with Delhibased Basic Comtech, which delivered 1,000 netbooks for the pilot phase. 

Kannan said more orders will be placed once the project starts getting accepted and rolled out in colleges across the country. 

Under the pilot, IIT Bombay has lent these netbooks to first year BTech students at the institute who have to undergo an introductory programming course called CS 101. 

Read more at:

Sunday, July 19, 2015

305 - IIT-B, Nehru Science Centre to bring internet to rural schools across state - Indian Epress

The initiative is being launched as part of ‘Techfest’, the annual science and technology festival of IIT Bombay.


Written by Mihika Basu | Mumbai | Updated: July 16, 2015 2:16 am

To provide hands-on internet experience to students in rural schools, IIT Bombay is collaborating with the Nehru Science Centre in which volunteers trained by the students and faculty of IIT Bombay will show how content can be accessed with a click. The “internet for all” project, which is being piloted at 26 rural schools in Nashik district and was launched Tuesday, will be a facility incorporated in Nehru Science Centre’s mobile science exhibition bus and will cover a distance of 650 km. The aim is to literally take internet to the doorsteps of students studying in remote parts of the state.

“Conventional education is extremely rigid with little scope for creative thinking. Such outside syllabus exposure is the need of the day to motivate students. We need to tell students, who have no idea about the internet, that there’s something called connectivity and web pages, how the net works, how browser works. Digital divide, in my opinion, could be worse than social divide,” said IIT Bombay Professor D B Phatak.

The initiative is being launched as part of ‘Techfest’, the annual science and technology festival of IIT Bombay, which is scheduled to be held in December this year. Phatak also said that by year-end, an executable plan for scaling up the project will be ready, which can include net capsules in multiple languages. “As connectivity progresses to villages, we should already have children who know how to use the internet,” he added.

According to Professor Phatak, after accessing Marathi sites with interesting content, the latter was downloaded on a single server, which can simulate several servers.

Each bus will have three volunteers, a laptop with Wi-Fi connectivity and five Aakash tablets. “All tablets will be connected to the laptop and students will be able to access meaningful content in Marathi. They will first see the science exhibits on the bus and subsequently experience the internet. Taking a cue from this project, we are planning to scale it up. We can have 20 such buses, 20 laptops, 100 Aakash tablets and internet capsules or content can be created in multiple local languages. The only bottleneck could be selection and training of volunteers for the project,” he said.
The mobile science exhibition is an exhibition on wheels in which 20 theme-based models are mounted on a specially designed bus and was started in 1965. It is the flagship rural outreach science education programme of the National Council of Science Museums (NCSM). Currently, NCSM has a fleet of 20 such buses, attached to various science centres across India.
The exhibition remains on tours for six to seven months in a year in two phases and covers upto 50 sites in each phase. The idea is to enthuse students to take up careers in science and technology and the bus remains in a rural school for two days at each site.
“The bus will travel to rural areas fully equipped with equipments and infrastructure. Besides giving hands-on internet experience, volunteers will be responsible for educating rural school students about the power …continued »
- See more at: http://indianexpress.com/article/cities/mumbai/iit-b-nehru-science-centre-to-bring-internet-to-rural-schools-across-state/#sthash.81SxWJFy.dpuf

Friday, July 17, 2015

304 - India's low cost 'Aakash' tablet project closed in March - Hindustan Times

  • HT Correspondent, Hindustan Times, New Delhi| Updated: Jul 12, 2015 22:40 IST
An RTI query has revealed that India's low cost tablet project 'Aakash' was closed down in March 2015.

“The Aakash project at IIT Bombay was closed on 31st March, 2015, after successfully completing all targets. Specifications for future upgraded version has been submitted to the government. IIT Bombay is not in knowledge of future plans," IIT Bombay said in a reply to the RTI query.


Initially, IIT Rajasthan was entrusted with the project, which it returned to Ministry of Human Resource Development. The project then went to IIT Bombay and since then the institute had been overseeing it.

Other than procuring one lakh devices, the other targets including its sample testing in labs and establishment of over 300 Aakash centres which were engineering colleges across the country were also achieved, it said.

A total of Rs 47.72 crores was approved for the project and this amount has been spent to achieve the targets, the reply said.

Wednesday, July 1, 2015

303 - Aakash tablet-maker Datawind launches new tablet for Rs 4,999 with one year unlimited free Internet - IBN Live


Posted on: 06:31 PM IST Jun 30, 2015

New Delhi: Canadian mobile device company Datawind launched UbiSlate 7C+x tablet for Rs 4,999 in India with one year unlimited free internet in partnership with Reliance Communications.

"Today we have extended unlimited free internet offer on our tablet UbiSlate 7C+x on GSM network of Reliance Communications. We are assembling it at our Amritsar plant. It will have a separate Facebook and email application for convenience of user to access them free under the plan," Datawind President and CEO Suneet Singh Tuli told PTI.



Canadian mobile device company Datawind launched UbiSlate 7C+x tablet for Rs 4,999 in India with one year unlimited free internet in partnership with Reliance Communications.

The dual-SIM Android tablet comes with a microUSB powered Keyboard. It is available on Naaptol's TV, print and online shopping platforms starting today and will be available with other channels partners of Datawind in a week. The tablet supports voice calling feature and comes with dual core, dual VGA camera both at front and back and 4G internal flash storage which is expandable up to 32 GB.

Customer buying this tablet will be able to access website without incurring any mobile internet charge if they access them through Datawind's patent UbiSurfer browser installed on it. However, they will need to pay data charges if they access it from other browsers.

When asked if it violates net neutrality principles, Tuli said, "It is perfectly net neutral. We are not discriminating among websites. Customers can access any website through our patent UbiSurfer. We are working on an advertisement based revenue model as we now want to be known as company that provides free internet, not just as low cost device maker."

He said UbiSurfer has technology that compresses data consumed while internet surfing and reduces cost of data.
"It is good for web access but experience will not pleasant for video streaming," Tuli added. The company is also ramping up its manufacturing capacity in India following increase of excise duty on mobile phones and tablets.

"We have set up assembly line that have capacity of making 2 lakh units per month. We are also in talks with contract manufacturer for setting up additional facility," Tuli said.

302 - Aakash maker DataWind offering free Internet on all its devices - India Today



The super cheap Aakash tablet manufacturer DataWind on Tuesday announced that it will provide free unlimited Internet browsing for one year on all its devices.  The free internet browsing offer will however be available on the Reliance Communications GSM network. 

The low cost Internet connectivity and wireless web access products provider has collaborated with Naaptol to launch the UbiSlate 7C+x  which consists of one UbiSlate 7C+: a dual-SIM 7-inch Android tablet and one microUSB powered keyboard with cover. The whole package comes at a price of Rs.4,999 and will be available on Naaptol's TV, print and online shopping platforms starting Tuesday.

"The overwhelming response and the resultant customer feedback from the recent launch of PocketSurfer smartphone helped us take this decision.  Starting today, Internet browsing access if going to be free on our entire range and we will be offering this special value offer with Naaptol as our strategic partners in growth," Suneet Singh Tuli, president and CEO, DataWind said.

The free-access does not include audio and video streaming or local-downloads, which can alternatively be accessed by topping-up using market plans, informed the company.
DataWind is best known for its Aakash tablets that were primarily intended for educational purposes and distributed free of cost to students in government colleges and universities under the Congress-led UPA regime. The project was part of the then government of India's ambitious plan to link 25,000 colleges and 400 universities through an e-learning program.

Sadly, the project did not pick up the kind of steam that the government had initially hoped for, and it was later cancelled. 




Wednesday, April 29, 2015

301 - Opinion: Government Should Subsidise E-Readers, Not Tabs Like Aakash - Tech Tree

Let the students get something useful at low cost.

Chandrakant 'CK' Isi
28th Apr 2015
Follow @AgentISI

Indian government's initiative to distribute low-cost computing Aakash tablets to students seemed like a great idea in 2011. The initial response to this project was overwhelming. Within few weeks, 1.4 million people signed-up for Datawind's Aakash tablets. Forget Indian, even the International media went crazy over it.
Then, as usual, the project met with delays. By the time, Ubislate managed to fulfil the orders, the device was outdated. In 2012, The Indian Ministry of Human Resource Development announced an upgraded second-generation model called Aakash 2. Datawind was supposed to deliver 22 million units to the HRD ministry, which never happened.
It is safe to assume that the project Aakash is now lifeless. And I think that it died for good. Aakash tablet was a flawed idea to begin with. The device tries to do a lot of things, but is good at nothing. Simply because you can load up an e-book app on it, does not make it an essential tool for education.



Give a device with screen to us Indians, and we will find a way to play Bollywood movies on it. That's what mostly happened with the Aakash tablet. Not a single person I know who owns an Aakash tablet uses it for reading. Can't blame them, as the Aakash tablet is not fit for long readings. Even if you try doing that, squinting at the colour LCD screen is discomforting to your vision.
If the government wanted to go digital, a good e-book reader would have done the trick. Take for instance, the Kindle that can hold thousands of books and retain juice for weeks on a single charge. The biggest plus is the glare free screen ideal for reading.

Aakash tablet's commercial version was pegged at Rs 4500 by Datawind. After subsidies, students could buy it for Rs 2263. For a similar price, Indian government can source E-book readers from Kobo or Amazon. The All-New Kindle is priced at around Rs 6000. If that's expensive, the Kobo Touch e-reader retails for Rs 4500 can be a good option. And I'm sure, our Babus can get the price down considering the bulk orders.
Let's hope that instead of announcing another silly tablet, Indian government subsidise e-book readers. And finally, students will get something useful at low cost.

- See more at: http://www.techtree.com/content/features/8888/opinion-government-should-subsidise-e-readers-not-tablets-aakash.html#sthash.Ot6uyv3J.dpuf

Tuesday, February 24, 2015

300 - After losing the top spot in India's smartphone market, Samsung gets robbed in the tablet category too - BETA News



It’s not only the smartphone market in which Samsung has lost the pole position, but tablets as well. The South Korean media conglomerate is no longer the largest tablet vendor in India, the emerging market for digital devices where the tablet share grew by 3.6 percent quarter-on-quarter, reports IDC.

As per the stats provided by the marketing research firm IDC, Indian OEM iBall captured the maximum market share (15.6 percent) in the country last quarter. Samsung managed 12.9 percent share, and was followed by Datawind with 9.6 percent share, Lenovo with 9.4 percent share, and HP with 8.7 percent market share.

As for the traction of tablets in India -- the country which had witnessed a strong growth in the festive third quarter -- posted shipments of 0.96 million units in Q4 2014. It’s a 3.6 percent growth over the last quarter.

“The market saw a correction post the introduction of BIS regulation in July 2013. Unbranded tablets were wiped off from the market thereby contracting the bubble of growth witnessed in 1H 2013 and hence resulting in year-on-year decline in growth”, says Tanvi Mann, market analyst, client devices, IDC India.

The figure also pinpoints the type of tablets that are faring well among Indians. A vast majority of users are preferring the sub-$150 units. The 3G connectivity was also a big driving factor, prominently featured in more than 60 percent of the total shipments.

Indian OEM iBall has been growing left and right. In within a year -- thanks to a number of tablets the company launched in the period -- it grew from 4.5 percent grab of the market to 15.6 percent.  Galaxy Tab maker Samsung, on the other hand, went from a 17.9 market share to 12.9 percent.

"iBall rapidly climbed its way to the number one spot in this quarter. From a 4.5 percent share in Q4 2013, the brand has more than tripled its share in Q4 2014. Its growth is backed by low cost products targeted at consumers looking to own entry level form factors. The brand is actively engaged in expanding its retail presence as well as geographical reach," says IDC.

Tablets have yet to mature in India. Despite the improving figure, only 0.96 million units were sold in the country last quarter. As per the data provided by IDC, about 76.1 million tablets were shipped worldwide in the same time frame. 

Datawind, which now holds the third largest share in the country, is playing a significant role in making tablets a household commodity. The company has a partnership with the Indian government to produce the Aakash tablet, a dirt cheap Android-powered device for Indian students.