Thursday, September 25, 2014

279 - Makers of Aakash Tab to launch INR 2000 Android phone with free internet for lifetime - INDIA TODAY

IndiaToday.in  New Delhi, September 19, 2014 | UPDATED 14:36 IST


DataWind, a Canadian wireless web access service provider that won the contract of Aaksh Tablets back in 2011, is likely to come up with a smartphone for INR 2000, with free lifetime internet access before Diwali this year. The company made the official announcement on Thursday and expects to double its sales by the year end with the new lunch. 
The low-budget device will run on Android OS and have a 3.5 inch screen size. 
The company is negotiating the deal with three mobile service providers for free lifetime internet offer but did not disclose and details as things are yet to be materialized. 
Presently the company has a lineup of three smartphones, five Tablets and has an average sales figure of 40-50 thousand per month. With this move DataWind is trying to carve a niche space for itself in the cluttered Indian smartphone market. 
It may be noteworthy that DataWind's Aakash Tabs were disapproved by IIT Jodhpur, which handed over the project to the company and shared the detailed specifications of the devices. But later on the project was further assigned to IIT Bombay, DataWind was asked to improve the quality of the product.

Though the company has previously attempted to enter the market of low budget devices but was not really successful due to the quality issues. Taking a cue from its previous attempt, coming up with a low budget device without compromising with the quality has become fundamental for the company. Nonetheless, the future of the new device still remains speculative.