Datawind, the brand behind the popular Aakash Tablet initiative, will soon launch its own range of smart phones costing below the price bracket of Rs.3,000.
The range will consist of a 3G smartphone which will be slightly expensive than the 2G variant in the same line up.
The 3G smartphone will come with a 4- inch touchscreen and will be powered by a 1.2GHz processor. the make of the chipset has not been confirmed yet. The smartphone is most likely to come with Android KitKat out of the box.
The cheaper variant is most likely to just come with 2G speeds. With 3G network still limited in India the cheaper variant will prove to be a better deal for people looking for ultra cheap smartphones. Datawind will be offering features like free internet for a year to its users to penetrate deep in the market. Thsi feature is possible due to Datawind's exceptional ability to compress data.
The CEO of Datawind Suneet Singh Tuli is targeting the lowest possible price bracket for its devices as according to him providing a cheap alternative to feature phones will revolutionize the reach of smartphones in India.
Tuli further explained that 65 percent of the phones sold in India are under the price bracket of Rs.4,000 and to make an impact on the entry level market the free internet, Android powered phone has to be priced below that amount.
