Friday, April 11, 2014

266 - Low Price Tablet: Capturing the Market andthe Hearts - Datawind

on APRIL 10, 2014 · LEAVE A COMMENT · in LOW PRICE TABLET

The concept of low price tablet computers was virtually unheard of a couple of years back, most companies were busy dishing out expensive models for an elite clientele. A low price tablet named Akash, a government of India initiative for enhancing the quality of education in the country, however, changed the perceptions and started a new trend. It gave a big boost to the low cost computer industry as manufacturers realized the enormous potential such devices had. Fact is that more than half of the world population still lives below poverty line and expensive devices are out of their purchasing capacity. Yet these people badly need to have their own computers as the twenty-first century belongs to the computer savvy, there is no place in this age for computer illiterates. The Akash experiment showed that it was possible to empower the students by using computing and internet access in a blended learning environment, and that this could be done by providing them with low price tablet computers like Akash.

DataWind, a leading provider of wireless products and services, played a vital role in designing, developing and manufacturing Akash. DataWind also launched its UbiSlate series with a vision to empower the next three billion people across the world with computing and internet access. The low price tablet computers like UbiSlate 7CX, UbiSlate 7C+, UbiSlate 7CZ, UbiSlate 3G7 etc have redefined the comcept of affordability and connectivity by providing excellent alternatives to the consumers at very cheap rates. These tablets have become very popular among the consumers, especially the younger generation, and have captured a big share in the computer market that was previously held by personal computers and laptops.